Monday, July 30th, 2007
Jewellery is more then just a piece
Sometimes making a great piece of jewellery is the least of our worries. Firstly we have to be creative but we also have to think about the world of commerce. We have to communicate what we are doing as well as producing first class jewellery.
We think early on about how to write an artistic statement about the thinking behind our work and how to build a plan of action. In this sense, the business element is very important to us. Business starts with being able to talk to people, that’s the element of commercialism.With conceptual jewellery in particular, we have a responsibility to create access, explain our work and invite a dialogue about it. Contemporary culture is highly communicative. We need to express our jewellery.
An example of what we mean by this is our “Ribbon of Life” and our “Mother and Baby” products. These lines have been very successful for us and we firmly believe it is because we have done more then just put out another piece of jewellery without any story or image to back the piece up.
These days people want more then just a piece of jewellery, they want to be emotionally connected to the piece that they are buying. This is what they want and this is what Shanore are trying to give them.