Archive for August, 2007

Wednesday, August 29th, 2007

                     HOW TO CARE FOR AND MAINTAIN PEARLS


There are two considerations for manufacturers and retailers when it comes to looking after pearls effectively: how pearls can be presented effectively for sale; and how best to advise customers in the care of their pearls after they leave the shop.A piece of pearl jewellery is not like a gemstone-set or plain metal item. Pearls are surprisingly delicate and need to be taken particularly good care of to ensure they have a long life.


In the shop, pearls must be kept hydrated. This is of particular importance seeing as your pearl jewellery will be displayed under some very warm lights for long periods at a time. The best and the easiest way to keep pearls hydrated under the bright, hot of shop displays is to keep a small glass of water in the corner of the cabinet. This will add a small amount of humidity to the case environment. An additional, more costly solution is to have the case lights changed to new LED units that do not emit heat.

The colour and appearance of pearls can be altered by several factors, including the use of perfume, hairspray and other astringents that are worn by women on a daily basis. There is a suggestion that the lustre of pearls Improves through wear but this is not true. Due to today’s increased use of cosmetics, pearls are being subjected to several harmful astringents. Perfumes and hairsprays are a particular concern.

The easiest thing to do is to advise customers to make sure that their pearls have minimal contact with any cosmetic products they may be wearing. Shanore would suggest that pearls should be the last thing you put on before going out and the first thing that you take off when you are back home. Once they are removed, they should be given a quick rub with a soft cloth or a silicone cloth to remove anything that has adhered to the surface.

 

 

DIAMOND CELTIC ENGAGEMENT RINGS

Wednesday, August 22nd, 2007

                       DIAMOND CELTIC ENGAGEMENT RINGS

Diamonds are forever or so the saying goes, and with these most precious of stones still by far the most popular choice for engagement rings, retailers need to know how to make their displays sparkle.The engagement ring is the ultimate sale, so if you really want to ensure the happy couple buys from you, make them feel special. After all, this is a once-in-a-lifetime purchase for them – if all goes well.

Shanore has found that while most men buying a diamond Celtic engagement ring will analyze the four C’s, with women, it’s a much more emotional reaction. A female customer will generally take longer than a man to make her decision.

Solitaire diamonds rings remain the strongest seller, but we also feel you should think about offering something different if the customer shows an interest away from the solitaire. For instance think about offering different diamond cuts like princess, oval, or marquise. Also you could offer them three stone options, again offering the three stones with different variations in cuts.

With a diamond Celtic engagement ring sale secured, you may also secure a customer for life, it’s worth the effort!!

Shanore offer an exquisite diamond Celtic engagement ring collection.


CARE FOR AND CLEAN A DIAMOND RING

Friday, August 17th, 2007

WHAT IS THE BEST WAY TO CARE FOR AND CLEAN A DIAMOND RING?
 In the care and cleaning of diamond rings, it is important to consider not only the diamond, but also the ring mount, and any other stones that are set in the ring.
 

While diamonds are extremely hard and durable, they can be damaged, so it is important to know what to avoid. Diamonds can be broken by a sharp impact on a hard surface, so dropping a ring onto a concrete floor could cause the diamond to cleave, especially if it is struck at precisely the wrong place. Admittedly, this is unlikely and diamonds are so durable that you may get away with dropping it onto concrete 1000 times without damage, but this is not an experiment we’d recommend.
 One of the worst things to do is let diamonds rub or knock against other diamonds. This will cause abrasion and chipping. If a person wears several rings next to each other, it is better if there is a metal-to-metal contact between them. Although this will still cause wear, it can be repaired fairly easily.
 

When jewellery is worn next to the skin, it will become covered and clogged in oily debris. The main purpose of cleaning diamond rings is to remove all this greasy debris and allow light to enter and leave the diamonds, restoring their sparkle.
  Nothing you would ever use to clean rings is likely to damage the diamonds without damaging the mount, so we prefer to describe how to clean the metal part of rings. High-carat alloys, such as 18ct and above, will not usually become tarnished and will not be harmed by household chemicals. Because of this it is best to avoid cleaning jewellery with bleach or other cleaners containing chlorine.
 Most gold or platinum jewellery can be cleaned in warm soapy water. It can be gently brushed if necessary using an old toothbrush especially to remove debris behind the stones. It is better to avoid cleaning agents containing abrasives. Some people swear by gin. All alcohol will dissolve grease, but this is a waste of good gin!!

DIAMOND SKULL

Tuesday, August 7th, 2007

skulldia.png
 

                                              Diamond Skull
A diamond encrusted skull created by artist Damien Hirst went on sale for $100 million at London’s West End White cube gallery in June 2007, making it the most expensive artwork on sale by a living person.
Bentley and Skinner jewellers worked with the 41-year-old artist to create the piece using 8,600 diamonds-one of which weighed 55-carats-and named it ‘For the love of God’.
The skull is said to be similar in design to jewelled skulls from the ancient Mayan civilization in Mexico.