Wednesday, August 29th, 2007
HOW TO CARE FOR AND MAINTAIN PEARLS
There are two considerations for manufacturers and retailers when it comes to looking after pearls effectively: how pearls can be presented effectively for sale; and how best to advise customers in the care of their pearls after they leave the shop.A piece of pearl jewellery is not like a gemstone-set or plain metal item. Pearls are surprisingly delicate and need to be taken particularly good care of to ensure they have a long life.
In the shop, pearls must be kept hydrated. This is of particular importance seeing as your pearl jewellery will be displayed under some very warm lights for long periods at a time. The best and the easiest way to keep pearls hydrated under the bright, hot of shop displays is to keep a small glass of water in the corner of the cabinet. This will add a small amount of humidity to the case environment. An additional, more costly solution is to have the case lights changed to new LED units that do not emit heat.
The colour and appearance of pearls can be altered by several factors, including the use of perfume, hairspray and other astringents that are worn by women on a daily basis. There is a suggestion that the lustre of pearls Improves through wear but this is not true. Due to today’s increased use of cosmetics, pearls are being subjected to several harmful astringents. Perfumes and hairsprays are a particular concern.
The easiest thing to do is to advise customers to make sure that their pearls have minimal contact with any cosmetic products they may be wearing. Shanore would suggest that pearls should be the last thing you put on before going out and the first thing that you take off when you are back home. Once they are removed, they should be given a quick rub with a soft cloth or a silicone cloth to remove anything that has adhered to the surface.
